As the proportion of Chinese sellers continues to expand, logistics demand is also booming. What should Wal Mart do with its logistics for new sellers? Do I have to apply for WFS? At present, Wal Mart has two main logistics solutions: WFS and self delivery.
Below are the characteristics of the two shipping methods to help sellers make appropriate choices.
1、 WFS
Wal Mart WFS is similar to FBA. The seller is responsible for the first delivery and customs clearance, and the goods will be delivered to the Wal Mart warehouse. Then the platform will be responsible for storage, sorting, packaging, shipping and the last kilometer distribution. The seller needs to pay a fixed monthly storage fee+the final delivery fee.
1. The advantages of WFS
The main reason why sellers use WFS is that they can have a two-day reach tag, enjoy more exposure and conversion support on the platform's homepage, and thus obtain higher search rankings for their products. In addition, it is more convenient for consumers to return goods, and they can choose nearby offline supermarkets for returns, which can meet the increasing consumption experience of customers.
2. Disadvantages of WFS
At present, the number of Wal Mart warehouses put into use is not enough, and the official warehouse capacity has always been in short supply. The sellers report that it is difficult to enter the warehouse and slow to put on the shelves. At the same time, the platform assesses the stores that apply for WFS. Some stores successfully apply within a few days, while others take several months, making it difficult to control the progress.
2、 Self shipment
Wal Mart supports the seller's self delivery, and the platform will assess whether the store's self delivery meets the performance requirements. Sellers will receive performance notification emails from the platform on the 1st, 11th, and 21st of each month. If they receive two warnings, the platform will provide a 21 day correction period.
Must see for beginners! What are the delivery modes of Wal Mart? Do I have to apply for WFS?
(Image source: Wal Mart Global E-commerce)
Considering the logistics delivery time requirement of 8 working days, the seller can choose a third-party local overseas warehouse in the United States for self shipment. The logistics delivery time is generally around 2-3 days, which is comparable to the two day delivery of WFS. Secondly, domestic self delivery can be chosen, and air express lines with a stable delivery time of 7 days can be chosen to ensure that the logistics delivery time is within the performance evaluation.
3、 How do sellers choose logistics solutions?
1. In addition to the Wal Mart platform, the seller has different e-commerce platforms or multiple sales models in the overseas market, so it is recommended to use a third-party overseas warehouse.
2. For sellers who want to test product categories in small quantities at Wal Mart, it is recommended to use self delivery first to avoid unnecessary logistics costs.
3. If your product has a good sales rate on the platform and you want to further increase the exposure of the product, so that customers can have more peace of mind about the logistics situation and purchase the product, then you may apply to use WFS directly.
