1. Difficulty in integrating supply chain
 
Cross border imported products commonly include skincare and beauty, health care, household products, maternal and child products, pet products, alcoholic beverages, and light luxury consumption. Taking a single category as an example, looking at the world, it presents multiple brands, countries, and levels (first tier, second tier, and third tier).


 
Due to the diverse demands of end users, cross-border e-commerce platforms have extremely high requirements for supply chain integration in order to meet customer needs. Requires a significant amount of manpower and time spent on supply chain integration; If we adopt a bonded warehouse model, we will have to bear the high cost of inventory management and also face the risk of unsold goods exceeding their shelf life.
 
2. Difficulty in channel expansion
 
Enterprises with supply chains often lack sales channels and terminal traffic. The top third-party platforms face the "four highs" when opening stores: high entry barriers, high customer acquisition costs, high operational requirements, high platform deductions, and ultimately members belong to the platform. How to connect with third-party platforms? How to integrate downstream sales channels? How to establish your own private domain traffic platform? How to expand cross-border imports through social e-commerce is a challenge that all cross-border enterprises need to overcome.
 
3. Difficulty in compliant distribution
 
Cross border e-commerce is divided into 1210 and 9610, which are essentially B2C and do not allow secondary sales. But in reality, many companies cannot survive without distribution. How to distribute goods without violating laws and regulations without transferring ownership. The SBBC model can solve the problem of compliant distribution through the intermediate profit sharing process.
 
4. Difficulty in customs coordination
 
Taking bonded import 1210 as an example, when goods arrive from overseas, they require first line entry customs declaration, three line collision customs clearance, and second line exit customs clearance. All processes require electronicization and digitization, which requires seamless integration with customs, public service platforms, bonded warehouses, logistics, payments, and other related fields. Without a professional technical team and practical experience, it is difficult to even handle a simple 179 announcement (that is, the e-commerce platform opens up raw payment data for customs inspection), let alone the above docking.