As a world-renowned trading power with a high acceptance of cross-border shopping, and with Chinese products still very popular in Canada, numerous positive information is an important guide for China's cross-border e-commerce community to attach importance to the Canadian market.
Canada's online shopping penetration rate is 80%
The total population of Canada is approximately 37 million (data from Worldmeters), with an online shopping penetration rate of 80%. If compared to its urbanization rate (82.3%), almost all urban populations shop online. According to Statista data, it is expected that the revenue of the Canadian e-commerce market will reach 24 billion US dollars in 2018, with an annual per capita online shopping consumption of 897.75 US dollars; It is expected that by 2022, the total number of online shoppers will increase by 1.57 million, and the per capita annual online shopping consumption will also reach 1128.56 US dollars.
Growth trend of online shopping population in Canada from 2016 to 2022
It should be pointed out that according to analysis, the growth of the Canadian e-commerce market will mainly come from the existing online shopping population, rather than the new population. The growth of sales in the e-commerce market comes from the existing online shopping population's more frequent and diverse purchases, as well as the diversification of product categories. Based on this, if cross consumers want to do well in Canada, they should pay attention to the online shopping habits of their existing consumer groups, select products by analyzing their online shopping preferences, and create their own popular products.
Age group analysis of internet users
If we divide internet users in Canada by different age groups, we can have a better understanding of the Canadian e-commerce market. Internet users aged 16-24 (96%), 25-34 (96%), and 35-44 (93%) all exceed 90%, and this is only the statistical data for 2016.
Age Group Analysis of Canadian Internet Users
Even older user groups, consumers aged 45 to 54 and over 55, regularly go online. Moreover, it cannot be ignored that the population aged 60 and above is the fastest-growing consumer group in Canada, commonly known as the silver haired group. Relatively speaking, the average age of the Canadian population is 40.7 years old, which is higher than that of other countries in the world. This indicates that in cross-border e-commerce product selection, sales, or marketing, cross consumers can pay more attention to the preferences and needs of consumers around 40 years old.
The Hometown of Canadian Goose, Favorite Fashion Category for Online Shopping
In our vast China, no one had the dream of buying a "goose". It wasn't until last winter, when the streets, alleys, and subway buses were filled with "geese" that we knew it was time to give up this dream. Instead, let's form a cross ethnic group to sell our fashion and clothing products to the "hometown of geese".
Fashion is the most popular online shopping category in Canada, with approximately $7.07 billion in market sales; Next is the Electronics&Media category, with an overall sales revenue of 6.36 billion US dollars. It is expected that by 2022, the sales ranking in the Canadian market will remain the same, with Fashion being the most popular category and market sales reaching $10.14 billion; The second popular category, Electronics&Media, will have market sales of $7.61 billion.
In addition, Canadian consumers attach great importance to green environmental protection, and their purchasing and consumption habits are deeply influenced by this feature. For example, Canadians attach great importance to daily food, and they will not hesitate to purchase pure natural and organic healthy food.
Canadians love online shopping and prefer cross-border shopping
According to a UPS survey, 83% of Canadian consumers purchase products from international retailers and have a very high acceptance of cross-border shopping. Canada is a world-renowned trading power, and Chinese products are also highly favored in Canada. In the 2017 Canadian import data ranking, the United States ranked first (with a total import value of $207 billion), China ranked second (with a total import value of $46.7 billion), followed by Mexico, Germany, and Japan.
Chinese products are also highly favored in Canada
It is worth noting that Canadian consumers are most concerned about high-quality sales service and after-sales support, so if you set up a free customer service phone or online customer service support, it will be very effective in maintaining customer relationships.
